Marketing Mastery Course

Course Description

What You’ll Receive: Live Presentation - Engage in a real-time, interactive session where you'll gain insights directly from an expert marketing instructor. Ask questions, participate in discussions, and walk away with valuable knowledge you can start using right away. Digital & Take-Home Marketing Guide - Receive a comprehensive marketing guide that you can reference during and after the course. This digital resource will serve as a practical tool to help you implement what you’ve learned at your own pace. Certificate of Completion - Upon successful completion of the course, you'll receive an official Certificate of Completion. This credential can be used to showcase your new skills and credibility in the marketing field. Class Topics: Understanding the 7 Phases of Marketing - In this module, we’ll break down the seven essential phases of a successful marketing strategy. You’ll learn how each phase builds upon the previous one and how to integrate them into a cohesive plan. Topics include market research, branding, product positioning, and customer retention. Leveraging Marketing to Grow Your Business - Discover actionable strategies to drive measurable growth. We’ll cover practical marketing techniques—both traditional and digital—that will help you boost visibility, attract customers, and increase conversions. Defining Your Audience - One of the most important steps in any marketing campaign is understanding your audience. In this session, you’ll learn how to identify your target market, create buyer personas, and craft messaging that resonates with your ideal customers. Selecting the Right Marketing Channels - Not all marketing channels are created equal. We’ll help you determine which channels (social media, email, content marketing, etc.) are best suited for your business and show you how to effectively leverage each one. Learn how to optimize your marketing efforts across multiple platforms to maximize impact. Upcoming Course Dates: January 8, 2026 – 11:00 AM to 1:30 PM (Virtual) January 15, 2026 – 11:00 AM to 1:30 PM (Virtual) February 12, 2026 – 11:00 AM to 1:30 PM (Virtual) February 19, 2026 – 11:00 AM to 1:30 PM (Virtual) Contact Information: Email: alekaharvey@lblbacademy.com​​ Phone: 214-477-0451